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About us

 

We are one of the leading photovoltaic wholesalers and energy storage experts in Europe. We supply and advise solar engineers, electricians and installers and always follow our motto:

„From experts for experts“.

In our solar shop for traders, we offer products related to the topic of renewable energy. You will find solar modules, energy storage systems, inverters, electric charging stations, heat pumps, heating elements and smart home solutions from well-known brands such as SMA, SolarEdge, LG and E3/DC.

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Who we are

The Memodo team consists of more than 30 enthusiastic `doers’ and experts, with the goal of making our partners and customers even more successful and the world a little bit better. Technology-obsessed master electricians, optimisation-minded logisticians, creative online/marketing experts and experienced photovoltaic specialists all pull together.

With a positive attitude and the courage to embrace new technologies, despite the solar industry crisis, our team has managed, within a very short period of time, to become the go-to experts for energy storage and to play a major role in the supply of renewable energy systems.

Every Memodo customer today can benefit from our expert knowledge via webinars, online tools and our easy to use PV shop. Or by simply getting in direct contact with our in-house electricians and experts. We will always be personally available with advice and assistance.

What drives us daily as CEOs?

Every day it really is a pleasure for us to listen to our colleagues in conversation with our customers. Often as CEOs we’re constantly looking at the minute-hand yet at the same time still marvelling at the detail-oriented traits and genuine customer care many of our co-workers display. That is what sets us apart from all the other wholesalers and it’s what our customers love so much. Memodo goes the extra mile and really helps you. No matter what time of day.

This attention to detail and the pursuit of optimisation across all aspects is also reflected in our office space in Munich. A few examples: Our technology guru Sebastian Schulz designed a unique coffee machine table to make a quick break just a little easier. To ease the cumbersome process of watering the flowers, we have just built a pulley system to raise and lower our hanging plants. Not to mention the solar panel tables.

A visit to our office in Nuremberg and you’ll quickly discover a couple of genuine technology geniuses hard at work. Located in a former dance school, the space was converted into a feel-good workplace with a certain start-up character.

Take a glance over the shoulders of our colleagues Dieter Jauch and Jonas Schiel as they’re testing out products and technology on the self-built test wall and you’ll straightaway feel their enthusiasm and see their eyes light up. All of these perks have of course carried over into our business and have brought us to where we are today.

Not only do we want all of our customers to be completely happy with us, but also that every employee likes to come to the office and can do what he or she loves. Being part of this team, in one of the most promising industries, drives us day by day and keeps us motivated.

How it all began

Our colleague Natalie sat down with our founders to have a chat about how it all kicked off.

The birth of Memodo was a holiday together at Lake Garda. Tobias Wenleder and Enrico Brandmeier had just reached the end of their studies. “What future prospects the PV industry had, was always a topic and in my old job as a sales manager I felt under challenged,” recounted Daniel Schmitt. Once they were back home the plan had been laid out. “We cleaned out my lounge room, setup a few desks and started calling people.”

 

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The three founders took advantage of the low entry-barriers into the stagnant photovoltaic market to establish themselves as a small, yet very agile company: “We were lucky enough to start with a good sense of the zeitgeist,” recalled Enrico Brandmeier. To this day they lead the start-up in equal parts. “Each one of us has power of decision”, emphasized Tobias Wenleder. “We trust each other 100%.” In terms of financing, they avoided investors from the start and instead secured a start-up credit as well as using personal savings for the necessary initial capital required. However, at first the solar battery packages offered alongside the solar energy plants hardly attracted any customers.

One step ahead

To change that, the young entrepreneurs decided to head in a new direction. “At that time, many installers did not yet know what a solar battery was and how they should sell this new product to the end customers,” explained Daniel Schmitt. That was a challenge that Memodo counteracted with an innovative concept. “We realised that we had to do preliminary work. Building trust in our company and the new technology was one of the main tasks.”

Memodo became the first photovoltaic company to provide free solar battery training for solar installers and tradespeople. They also equipped their partner-companies throughout Germany with relevant marketing material and resources. In addition, Memodo gave credit limits, which meant customers could order and shop on a payment plan. That was an unusual practice at the time. “Passing on the technical know-how to our installers was the right decision,” stated Daniel Schmitt. “Above all, the knowledge of our employees, who had come to us with their wealth of experience from various sectors of the industry, helped us a lot,” added Tobias Wenleder. “We still maintain a flat hierarchy. At Memodo the structure involves working together and not for us.” The strategy of sharing knowledge has become a key factor in the steady growth of the company.

To change that, the young entrepreneurs decided to head in a new direction. “At that time, many installers did not yet know what a solar battery was and how they should sell this new product to the end customers,” explained Daniel Schmitt. That was a challenge that Memodo counteracted with an innovative concept. “We realised that we had to do preliminary work. Building trust in our company and the new technology was one of the main tasks.”

We still maintain a flat hierarchy. At Memodo the structure involves working together and not for us.” “ – Tobias Wenleder

A step further

“There were many ups and downs. But we were always sure that we were going in the right direction,” said the three unanimously. The strong conviction to build the company’s future upon the development of solar batteries paid off in 2014 with the entry of well-known manufacturers such as Samsung, Sony, SolarEdge and LG Electronics. With the growing demand, the amount of staff increased. Today the team consists of more than 30 people spread out across locations in Munich and Nuremberg. “We are a mixed team of experienced, technically well-versed specialists as well as young and highly motivated people. This combination provides the necessary ability to work at a fast pace, so we can quickly adapt to emerging markets,” added the founding-trio.

Memodo’s team of experts and the fact they pioneered the way with the first training sessions of their kind, which have now been offered more than 100 times to more than 1000 business partners, are a large part of their recipe for success. They also support their partners in the launch of new products and services. “One of our greatest successes so far has been the Tesla Powerwall (a solar battery with integrated automotive technology),” said Tobias Wenleder, „which we launched in 2016 as the first company in Europe.”

“Today, we have made a name for ourselves as energy storage experts. We were the first photovoltaic wholesaler of solar batteries with an online shop where solar-installers and trades people could take advantage of different resources, such as info-videos, webinars and our personal chat function,” explained Daniel Schmitt. “Always thinking one step ahead of the competition is a piece of advice that I live by. I’d say that to any other people who are in the process of building a company.”

Always thinking one step ahead of the competition is a piece of advice that I live by. I’d say that to any other people who are in the process of building a company.“ – Daniel Schmitt

Ready for decentralized energy communities

After more than 5,000 installed energy storage systems, the founders have long since exchanged their former lounge room for an office in Maxvorstadt (Munich) and bring in an annual turnover of 45 million euros. Their enthusiasm seen in the early years has remained the same. “What holds us together is the desire to have a company where everyone is enjoying themselves,” remarked Enrico Brandmeier. “It’s really important for us to be economically sustainable not only today but also tomorrow.”

It’s really important for us to be economically sustainable not only today but also tomorrow.“ – Enrico Brandmeier

The next trip will take the company to Korea, the USA and China, where together with their partners, they will get an idea of the latest developments. One thing is already clear to the Memodo founders: „We will shake up the energy sector with Blockchain (a decentralized database technology for digital transactions), electro mobility and a changed environmental awareness.“

Meanwhile, Memodo is entering the energy market 2.0 as one of the leading players. The founders envision that Memodo will grow beyond its role as Germany’s largest wholesaler for solar batteries and become a trailblazeraround the topic of renewable energy.

They are already tackling new projects – including teaming up with the green electricity provider Polarstern. In future, everyone who owns a solar energy system with a solar battery should have the opportunity to share their self-produced electricity through a community and thus participate directly in the electricity market,” explained Daniel Schmitt. “Behind this is the goal of transparent energy supply, so that as many families as possible become independent of large corporations and can supply themselves with clean electricity, as part of a common platform.”

 

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